Stephen Curry is one of the most popular stars in all of sports but Under Armour is struggling to sell his official basketball shoe. The past two seasons have seen Curry sell the most jerseys in the NBA proving his star power. Under Armour releasing hideous sneakers is however an issue that has made him the joke of the internet numerous times.
Under Armour CEO Kevin Plank said the following about the shoe sales for Curry.
“Our success in basketball hasn’t been without its learning. This has created an inventory imbalance that we are working through. One that, yes, is baked into our full-year outlook which hasn’t changed and, most importantly, yielded lessons we’re applying ahead with the Curry 4 and beyond.”
It is almost impressive for a brand to fail this badly with such a popular name. Under Armour blew a 3-1 series lead in the fashion footwear finals.