The NFL, Roc Nation and the Martyr

The NFL has partnered up with Roc Nation and business mogul/rapper Shawn Carter, more commonly known as Jay Z. The partnership between the two parties is in an NFL effort to pursue social justice endeavors and more lucrative entertainment content. Jay-Z and Roc Nation will be given the responsibility to choose entertainment content for the NFL throughout the season. Carter is under the impression that his agency will have full autonomy and freedom in making these decisions for the NFL.

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Jay Z is a longtime supporter of Colin Kaepernick. According to TMZ Sports, Jay Z’s camp reached out to Kaepernick before the partnership was announced publicly but after the agreement had already been signed. Carter did not ask Kaepernick for approval, he only called to give a heads up. Colin Kaepernick’s attorney, Mark Geragos, says that his client did not speak with Jay Z before he had already partnered with the NFL.

“I think that we forget that Colin’s whole thing was to bring attention to social injustice so in that case this is a success — this is the next thing,” said Carter at Roc Nation’s NYC offices during a joint presser with Roger Goodell. “There’s two parts of protest: the protest, and then there’s a company or individual saying ‘I hear you, what do we do next?’ For me it’s about actionable items, what are we gonna do about it?”

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There’s only one issue. The man that made this partnership possible is unemployed and hated by half of america. Colin Kaepernick has no job in the NFL. Colin Kaepernick is not a part of the NFL’s partnership with Roc Nation. When the partnership was agreed upon, Colin Kaepernick wasn’t brought to the table. The only man that has had to make real, substantial sacrifices for this to come to fruition is blacklisted by the NFL.

The NFL won’t touch him with a ten foot pole because half of the fans hate him. It’s not worth the money for them. While everything he worked towards comes to fruition, it looks more and more like Kaepernick is going to be martyred. The reason we still talk about Kaepernick is because he gave up everything for what he believed in. He gave up his entire career in pursuit of his beliefs and as human beings we can’t help but to respect that.

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There is no plan for Kaepernick to become involved in the partnership. The former 49ers quarterback has received little to no interest from teams in the NFL since his departure in 2017. After opting out of his contract in 2017, Kaepernick was unable to find an organization willing to sign him. After several try outs that led to Kaepernick getting passed on for questionable competition, it became clear the NFL wanted nothing to do with the controversy Kaepernick’s brand carries. At this time, there is no indication that Colin Kaepernick will receive an opportunity to compete for a spot on one of the 32 53-man rosters in the NFL.

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