Earlier this morning, Darren Rovell tweeted that Ohio State University began works to trademark the word “THE” when using it for apparel regarding the team’s common, preferred way of being referred to.
I have to tell you, folks, I absolutely love this move. Just when I thought nothing could solidify Ohio State in college football folklore more than their wins, traditions, etc. I was proven wrong. This is an all-time move. I mean, the fact that OSU has the academics, tradition, and resume to back up their top-tier personality, they are now going to trademark probably the most commonly used word in the English language. So much that I took the time to bold each of them in this article just to show you.
With that being said, this is probably going to bring up a lot of hurt feelings from, I don’t know, Michigan, Alabama, Oregon, Northwestern, Texas, eh just about every other school in the nation. But as my good friend Kim Jong Un once said, “They hate us because they ain’t us.” Now listen, I understand that this is a bold move, similar to how whiffle ball bats trademarked the color yellow, but it’s simply good for business. Ohio State needs all the money they can to keep putting recruits on the field to make Michigan Wolverine fans cry every November/December.