In the light of the Columbus Blue Jackets historic sweep against the Tampa Bay Lightning, one keyboard warrior from a Buffalo Wild Wings social media account attempted to dim that light.
First off, let’s talk about this Blue Jackets team. Not only was Columbus debatably not supposed to get to the NHL Playoffs, but they SWEPT the best team in NHL history. No team in the history of the NHL has had more regular season wins than The Lightning did this season (62).
Now let’s get to the issue at hand. Many, if not all of you have heard of the restaurant chain Buffalo Wild Wings. There were more than 560 locations in the United States in 2016. However, many of you may not know that they originated in Columbus, Ohio. They also have nine locations in Columbus and the surrounding area.
One would think that a restaurant that started in the Buckeye state would embrace that fact. But no, they decided to go a different route. In response to the Blue Jackets win, a single tweet emerged from The Buffalo Wild Wings Twitter account (@BBWings) that stated “Congrats on your first ever series win, Columbus! That’s gotta take the sting out of Urban leaving.” The Urban that they are referencing is Urban Meyer, the former Ohio State Football head coach, and Buckeye national champion.
This most likely will not end well for the restaurant chain. If there is one fact about Ohio sports fans, they are passionate and relentless! Browns fans voted Peyton Hillis all the way to the Madden cover. Hillis was the 10th seed and had to go through Ray Rice, Matt Ryan, Aaron Rodgers, and Michael Vick to win the cover. Browns fans also dominated in outstanding fashion, the 2019 NFL FOX “Best NFL Fan Base” poll.
Who can forget about the most similar situation to the Buffalo Wild Wings tweet, the Papa Johns scandal with the Cleveland Cavaliers? In 2008, a Washington D.C. franchise owner of Papa Johns created tee shirts featuring LeBron James’ number 23 and the word “crybaby” underneath it that were worn by Wizards fans during a playoff game against the Cavs.
Cavaliers fans throughout the state of Ohio were outraged and reacted as such. In response to the outrage, Papa Johns decided to have their Ohio locations sell large pizzas for one day for a total of 23 cents per pie. Papa Johns also donated $10,000 to the Cavaliers Youth Fund.
It is unclear if Buffalo Wild Wings will apologize to Blue Jackets and Ohio State fans, but one thing can almost be guaranteed; people in Columbus are upset! If amends are not made and made quickly; expect those nine locations in Columbus to suffer from lack of sales from upset fans!